Sabrina Dhowre Elba is a multi-faceted individual known for her work as an actor, entrepreneur, and philanthropist. She serves as the Goodwill Ambassador for the United Nations International Fund for Agricultural Development (IFAD). She champions causes such as sustainable development, women’s empowerment, and promoting ethical sourcing within the agricultural industry.
Sabrina’s most recent endeavour involved a trip to Northern Ghana with World Vision International. During her visit, she gained first-hand insight into the Women’s Shea groups and their efforts to promote sustainable practices.
In addition, she learned about Fair Trade’s purpose. It aims to support producers in developing nations. It also seeks to establish fair and long-lasting trade partnerships.
Sabrina’s trip to Ghana resulted from the collaboration between S’ABLE Labs, the wellness-oriented skincare company she co-owns, and World Vision. Both organisations are known for their emphasis on promoting sustainability and ethical business practices.
Sabrina aims to use this partnership to enhance awareness of the advantages of sustainable and ethical sourcing. This will ultimately support community growth and empowerment.
Working together towards a common goal: empowering communities through ethical sourcing.
For 75 years, World Vision has been a leading force in humanitarian efforts. It has devoted 45 of those years to helping Ghana communities.
The organisation’s mission is to address the underlying issues of poverty and injustice. It places a specific focus on children, families, and communities. By doing so, it aims to enable individuals to achieve their fullest potential.
World Vision collaborates with organisations such as Fairtrade and S’ABLE Labs. This ensures that vital resources are accessible for Women’s Shea Processing Groups. It recognizes and appreciates their role in global supply chains.
During her visit, Sabrina Elba expressed her belief in the strength of communities.
“Through our partnership with World Vision and Fairtrade, we can create a space where people not only benefit from ethical sourcing but where their work and culture are uplifted on a global stage.”…she stated.
Sabrina witnessed the traditional method of Shea production in Gbumgbum Yemo.
Shea butter is a key ingredient in numerous wellness and beauty items. Local women’s groups have obtained it. They have played a crucial role in upholding the legacy of shea harvesting for centuries.
Sabrina interacted with the women involved in the process. She gained knowledge about their obstacles. At the same time, she discovered methods to uphold the traditional approach to shea production.
Fairtrade certifications are a powerful tool for empowering producers.
Sabrina’s trip to communities in Northern Ghana also involved gaining knowledge on Fairtrade certification in Malishegu. This has enabled the Women’s Shea Processing cooperatives to benefit from a fair price for their product. They can also invest in the development of their community.
By obtaining these certifications, the local workforce, particularly women, is empowered. This ensures they receive fair pay and can invest in their families and villages.
Sabrina emphasised that Fairtrade goes beyond just making profits.
“It’s about ensuring dignity, fairness, and sustainable livelihoods for the people who grow the ingredients we all love to use. By supporting ethical sourcing, we help create opportunities that lead to lasting change.”…She commented.
Improving Efficiency through Mechanized Shea Butter Processing
During her travels, Sabrina also stopped by Bugulung and gained insight into the process of mechanised shea butter production. Manual processing is still standard among women in the area. However, the introduction of mechanisation has dramatically enhanced the efficiency and output of shea butter.
Thanks to World Vision’s assistance, these women’s organisations have received the essential tools and training. This has improved their economic results. It has also enhanced their families’ health and education prospects.
The introduction of mechanisation in Shea butter production can significantly impact the local economy. It increases women’s earning potential. It also improves their children’s access to education and healthcare.
Sabrina’s keen support for environmental sustainability is evident. It aligns with World Vision’s continuous endeavours to assist communities. These communities are adapting to the challenges posed by climate change. Climate change poses a growing threat to agricultural livelihoods.
Creating a Connection between Buyers and Sellers
The collaboration between S’ABLE Labs and World Vision goes beyond product development. It aims to connect consumers with the genuine stories behind their purchases.
The collaboration seeks to avoid traditional influencer marketing. This type of marketing often encourages excessive consumption. Instead, it highlights the positive effects of ethical sourcing and the resulting benefits for communities.
Sabrina and World Vision are choosing to shift their focus towards immersive storytelling. This involves using genuine visuals and narratives. These tools effectively depict the experiences of women’s groups in Northern Ghana. They also emphasise the significant impact fair trade has on their accomplishments.
Sabrina is utilising her platform. She is collaborating with sustainability influencers. She is shedding light on the significance of ethical sourcing. She also highlights the human repercussions involved in each transaction.
It’s not solely about purchasing an item but rather about supporting individuals, societies, and communities that deserve recognition and respect.
Taking a broader view towards the future: adopting a comprehensive approach to overall wellness.
Partnering with us is an essential move towards advancing S’ABLE Labs’ goal. We aim to offer sustainable and ethically sourced wellness goods. We also promote the significance of fair trade practices.
World Vision’s extensive network contributes significantly. Additionally, the dedicated efforts of communities in Ghana play a crucial role. As a result, Sabrina is confident. She believes that many individuals will appreciate the importance. These people will recognize the value of making sustainable and empowering purchasing choices.
As Sabrina concludes her journey, her message is clear: “We are all interconnected, and the choices we make can have a lasting impact on communities far beyond our own.”
“Ethical sourcing is not just a trend—it’s a responsibility we all share. Through partnerships like this, we can create a more sustainable, just, and inclusive world.”
By teaming up, we demonstrate the impact of community-driven initiatives. We also emphasise the significance of ethical commerce in promoting a more enduring future.
These initiatives have the potential to create a limitless positive global impact.
