Info Radio 91.1 FM, a commercial radio station based in Wa, has launched an ambitious new music reality show titled “The Next Upper West Music Star.” Premiering on Friday, June 5, 2025, during a live radio broadcast, the show is designed to uncover, nurture, and promote musical talent from the Upper West Region on both national and international platforms.
The show’s launch, led by the station’s Events Committee, revealed a prize package valued at GHC25,000—offering not just cash but also a recording deal, promotional opportunities, and structured mentorship. The organizers view the initiative as a full-scale investment in artistic development.
For Osuman Kaapore Tahiru, News Editor at Info Radio and a member of the organizing team, the project stands as more than a standard music competition. It represents a concrete effort to build pathways for raw talent backed by tangible resources and structured mentorship. In his view, the competition offers a professional springboard for emerging artists to break into the mainstream music industry.
Auditions will begin in July at the Info Radio studios, with registration open to anyone aged 12 and above. Entry forms are available for GHC100.00 via the station’s website, its front desk, and through partnering radio stations across the Upper West Region.
According to Marcelinus Seiworb, the show’s Event Lead and Info Radio’s in-house Music Studio Producer, a panel of respected music professionals will serve as both judges and mentors throughout the four-month contest. Weekly episodes will air on Info Radio and its digital channels, and audience voting will be instrumental in deciding who advances and ultimately wins.
The unveiling event drew attendees from industry stakeholders, including representatives from the Musicians Union of Ghana (MUSIGA) and celebrated local performers such as Prince Karim, Samson B, and Sypha. Their enthusiastic endorsement underscored the importance of platforms like this in supporting a region rich in musical talent but often lacking in industry infrastructure.
Details regarding audition schedules, the judging lineup, and the official premiere date of the competition will be shared in the coming weeks. Interested artists and fans are encouraged to follow updates on Info Radio 91.1 FM and through the station’s website at www.inforadio.online.
With its mix of mentorship, exposure, and significant rewards, “Next Upper West Music Star” could prove a game-changer for local musicians aiming to take their craft to the next level.
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