MTN Ghana has provided training for 35 young entrepreneurs in the Upper East Region, teaching them how to harness social media platforms to grow their businesses. The training, part of MTN Ghana’s annual “21 Days of Y’ello Care” initiative, also introduced participants to advanced tools, including Artificial Intelligence (AI), to enhance their marketing efforts.
Equipping Entrepreneurs with Digital Marketing Skills
The participants, hailing from various industries, including fashion, basket weaving, food, and crafts, learned hands-on strategies for effectively utilising social media platforms such as Facebook, Instagram, and TikTok. They were also introduced to AI tools to increase their business reach and sales.
Focus on Economic Empowerment
Mr. Martin Yaw Kumobah, Upper East Regional Lead for MTN Ghana, explained that the training aimed to provide young entrepreneurs with social media marketing skills to promote their businesses beyond their immediate surroundings. He stated, “This year, we decided to focus on economic empowerment by providing social media training to 35 young entrepreneurs who are already running small businesses.”
Addressing Knowledge Gaps
Mr Kumobah noted that while many young people in the region use social media, they often lack the skills to effectively utilise these platforms to attract a larger audience and boost sales. “They know how to post but not how to attract the right audience or boost their posts for better visibility,” he explained. The training emphasised the importance of utilising social media to expand their market reach and prevent business stagnation.
Training for Growth and Opportunity
The two-day training offered free of charge, aimed to help participants gain new skills to market their products. Mr Kumobah encouraged the entrepreneurs to view social media as a powerful tool for transformation, adding, “If you invest in learning how to market using social media and AI, the results in a few months can be phenomenal.”
MTN’s Ongoing Commitment to Community Development
The MTN Y’ello Care program, launched in 2007, is MTN’s flagship employee volunteerism initiative aimed at giving back to communities. The program focuses on social interventions in areas such as education, economic empowerment, health, and community development.
Participant Testimonials
Ms. Paulina Kuoro, a cement seller, expressed her gratitude for the training, hoping that the skills she acquired would help boost her business visibility and attract more customers. Similarly, Mr Mamudu Bansi, a fashion entrepreneur, admitted that while he was active on social media, he didn’t know how to leverage it for business growth. After the training, he felt empowered with the digital skills necessary to elevate his business.
Conclusion
MTN Ghana’s Y’ello Care initiative continues to make a meaningful impact by empowering young entrepreneurs with the digital skills they need to thrive. This training not only benefits individual businesses but also fosters broader economic development in the Upper East Region, ensuring that young entrepreneurs are better equipped to compete in a digitally-driven market.
Bolgatanga | Upper East Region | June 22 | 2025
