RUWA-Ghana, a women’s rights non-profit organisation, has launched the ENOUGH campaign to address sexual and gender-based violence (SGBV) and promote gender equality in the Upper West Region. The campaign focuses on transforming harmful social norms and breaking the silence around gender-based abuses.
The project is supported by the German Agency for International Cooperation (GIZ). It targets both rural and urban communities using creativity and digital platforms to engage the public. It aims to encourage inclusive participation in education, leadership, and social life across all gender groups.
The campaign is active in four communities: Wa and Busa in the Wa Municipality, and Dorimon and Vieri in the Wa West District. These areas have reported high levels of gender inequality and SGBV.
RUWA-Ghana indicated that despite laws protecting women and marginalised groups, harmful cultural norms and patriarchal systems continue to drive discrimination and violence. The organisation states that limited access to healthcare, education, and support services in rural areas exacerbates the situation.
Through this initiative, RUWA-Ghana aims to challenge entrenched beliefs, raise community awareness, and foster gender-sensitive communication. The campaign also aims to strengthen local capacity for gender-responsive planning and action.
The Commission on Human Rights and Administrative Justice (CHRAJ) in the region called for more substantial efforts to stop the silence that allows abuse to persist. They noted that stigma and cultural silence often protect perpetrators while victims suffer in silence.
Traditional leaders also backed the campaign, saying it aligns with the goals of Ghana’s Affirmative Action Act. They called on all stakeholders to work together to end violence and promote equity at home, in schools, and in the workplace.
The ENOUGH campaign is expected to inspire community-wide action and create lasting change through awareness, advocacy, and inclusion.
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