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North2South Experience: A Musical Journey Set To Captivate America’s Heart

North2South Experience in America

Having staged 2 Successful Music events in Accra & Bolgatanga, Texas, Ghanaian Rapper Dr Pushkin has dared to test the waters in the US. Under the North2South Experience franchise, the event seeks to bring Ghanaian artists in the Austin, Texas, Area and their American Counterparts to the same stage. The event will occur inside the Volstead Lounge in Austin on December 3rd, 2023, from 7:30 PM. While admitting a dichotomy between the North and South divide worldwide, the musicians billed to perform each represent the North or South of their respective nations. The idea is to foster a creative unity to help defy the economic disparity often associated with the North and South divide.

Dubbed North2South Experience – Austin, the event is a collaboration between Isolirium Entertainment and Underground Voices Live, an independent creative platform in Austin – Texas, dedicated to giving new and upcoming artists a voice.

North2South Experience Performers

North2South Experience Austin is a Hip Hop and Afrobeats Festival featuring incredible performances by Dr Pushkin, Koo Kusi, and Quata Budukusu, representing Ghana. Aggie, Ative, SpaceGoonz, The Boy, and WyldThang will represent America. The venue opens at 7:30 PM.

If you are in the Austin – Texas, area and want to be at this event, click the link below.

North2South Austin Experience in Austin at Hotel Vegas & The Volstead Lounge (do512.com)

What is the North2South Experience?

The concept was born of a desire to see Ghanaian artists have a tour opportunity with several stops that could span the entire country. Considering how polarized the Ghanaian Entertainment Industry is, a deliberate attempt to draw artists from the North and South of Ghana for a Nationwide Tour became necessary. With the above in hindsight, Dr Pushkin, who has been promoting his Outlandish Album, took the absence of an initiative like North2South Experience to initiate the same. Doing so through his Isolirium Entertainment Record Label, the rapper who doubles as an Artificial Intelligence prodigy has not only marketed his music but has created an opportunity for others.

The First two events under the North2South Experience franchise came off in Accra at the Alliance Francaise and in Bolgatanga at Jocom Golden Hotel. Both events saw an array of artists drawn from the North of Ghana and the South of Ghana. All artists on the bill proved worth the spotlight as they took turns mesmerizing fans who graced the events. Despite being a self-sponsored initiative, Isolirium Entertainment ensured stellar logistics characterized the event to give patrons quality output through sound, stage, and lighting.

The success of both shows has informed Isolirium Entertainment of the need to inject further ingenuity into future editions. Thus, subsequent editions will see an increase in venues and the creation of a Festival that would bring the North & South together through Art and entertainment.

Dr Pushkin is an SXSW 2023 Alumnus named an “Essential SXSW 2023 Act” by the Austin Chronicle. He first shot into prominence with his genre-bending conscious Trap tune “Questions” – the song highlighted the deficiency society suffers through a leadership that makes bad choices for the people.

North2South Experience, Austin, is the first event powered by Isolirium Entertainment outside Ghana.

Check a short documentary about the North2South Events in Ghana below.

North2South – Episode 1 – YouTube

Dr. Pushkin is an intriguing Ghanaian Artiste of Gurune extraction currently based in the United States of America. He holds a PhD from the Massachusetts Institute of Technology (MIT). Sometime in 2019, Dr. Azunre made international headlines for his contributions to advancing the state of Optical System Design optimization algorithms. Many least expected the nerdy scientist to have a major interest in music. However, developing an algorithm that can guarantee to find the “best possible design” to an optical design problem was just the start of his quest to change society. Today, he’s giving fans and music lovers something musically thrilling and mind-stimulating.

Experience the Magic: Dr. Pushkin’s ‘OFFGRID’ Revolutionizes Sound

The Genesis of OFFGRID

OFFGRID is a mark of untouchability. It is the standout element for an enigmatic performer who enthrals fans with deep and entertaining music.

What happens when an artist stages an industry-standard event, pays for all aspects of it, ensures there is an honorarium for all guest performers, and gives fans three and a half hours of back-to-back musical performances? That is what OFFGRID served fans of Dr Pushkin.

There have been conversations about artists investing in their craft, however, the dynamics have never been fully discussed. Most artists resort to paying bloggers, presenters, deejays, and stream farms for brand growth. However, the fans have rarely been the centre of the “gifts” that grow brands. Even when artists decide to go beyond the traditional promotional plans, a relative lack of ingenuity retards the effects.

Realizing the importance of having a solid fan base, artists can create promotional antics that further endear them to fans. Beyond the gains associated with being a “hit” artist and one associated with the trends, it is worth acknowledging the effects of a “cult” following. The cult following is what follows you as an artist when the hits no longer drop.

To fully enjoy the stature of having such a following, an artist must seek to get closer to their fans., this is what Dr Pushkin used OFFGRID to achieve. The event was used to bring the conscious rapper close to his fans in Accra. Setup in a way that allowed easy access to Dr. Pushkin, fans did have the opportunity to interact with him aside from enjoying the energetic performances.

Who performed at OFF GRID?

For many artists, the struggle to grow is saddled with the competition with other artists, however, the positive effects of collaborations cast dents on such thoughts. While seeking to leave an impression on the minds of fans, Dr. Pushkin also sort to bring colleague musicians along. Bringing other performers to off-Grid was Dr. Pushkin’s effort towards sharing fans and also adding more exhilaration to the experience of his fans. True to his intention, the guest performers proved to be an awesome addition to OFF GRID. Teri Wiizi, Aphee, Ataman Nikita, Kwadjo Spiri, Tradey, Gold Ganq, Walter Wani, and Silky Pablo, were the guest performers.

About Dr. Pushkin’s OFFGRID

The much-publicized OFFGRID by Dr. Pushkin and friends came off on the 13^th of May 2023. Featuring an array of impressive rappers, singers, and the eclectic dance group Afrozig Divas, the event was a breath of fresh air for fans of Dr. Pushkin. With good music, free drinks, and sumptuous kebabs, Dr. Pushkin ensured the 4hrs were thrilling to fans.

For the first time in a long while, an artist with a focus on growing his brand set out to thrill close friends and fans to an exclusive performance. For Dr. Pushkin, this was the first opportunity to give Ghanaian fans a feel of his body of work. Having blessed SXSW in Texas USA with an impressive performance, the rapper journeyed to Accra, Ghana with a repertoire that represents his journey through the years.

Despite the free nature of the event, attendees could only access the event by RSVP. This was to give the conscious rapper the opportunity to prepare for his guests.

The nature of OFFGRID

OFFGRID came off at the serene and spacious Diddies Pub & Bar located inside East Legon, Accra. Despite the location, Isolirium Entertainment set up an industry-standard stage with lighting, as well as a PA system that could be likened to any musical event. Security for the night was also provided by Ghana Police.

OFFGRID was fully funded by Dr. Pushkin and his Isolirium Entertainment.

Here is what Comedian Khemikal said at #OFFGRID

What Event Did Comedian Khemikal Speak at?

About #OFFGRID

#OFFGRID is a musical event organized by Dr. Pushkin, a conscious Ghanaian Rapper based in Texas, USA. The event was staged at East Legon in Accra. Headlined by Dr. Pushkin, several other musicians showed up to support the event with performances. Each performer had 15 minutes to thrill the audience who came from all over Accra to enjoy the evening. However, the main act Dr. Pushkin thrilled the audience with energetic performances for a whole hour.

Aphee, Teri Wiizi, Kwadjo Spiri, Tradey, Gold Ganq, Nikita Ataman, Kinelman, Silky Pablo, and Kwadjo Spiri each brought their A-game during their set.

What Comedian Khemikal said

Comedian Khemikal who was the Mc for the night made an observation in a short conversation with Murphy of thesavannaonline. While Comedian Khemikal expressed excitement about the event, he kept making comments about the need for artists to work together if they seek to rise. Likening the move to what has been happening in Ghanaian Comedy circles, he said,

“If musicians pull up for each other at events like this, in no time, they will have a huge following. They will be able to stage their own events and in the process grow on several fronts.” According to Comedian Khemikal, recent comedy events have started seeing improvements in attendance.

“Charley, the thing, we can’t do it all by ourselves. Investors too are hard to find. However, if we put some effort into staging events, and our contemporaries show up to support, we all go make am. It is a simple thing of us showing up for each other.”

The Ghanaian showbiz industry continues to seek ways to thrive. Events like dr Pushkin will definitely usher in new ways to draw fans to events, it will eventually lead to gains unmatched.

Tag: OFFGRID