What happens when an artist stages an industry-standard event, pays for all aspects of it, ensures there is an honorarium for all guest performers, and gives fans three and a half hours of back-to-back musical performances?
There have been conversations about artists investing in their craft, however, the dynamics have never been fully discussed. Most artists resort to paying bloggers, presenters, deejays, and stream farms for brand growth. However, the fans have rarely been the center of the “gifts” that grow brands. Even when artists decide to go beyond the traditional promotional plans, a relative lack of ingenuity retards the effects.
Realizing the importance of having a solid fan base, artists can create promotional antics that further endear them to fans. Beyond the gains associated with being a “hit” artist and one associated with the trends, it is worth acknowledging the effects of a “cult” following. The cult following is what follows you as an artist when the hits no longer drop.
To fully enjoy the stature of having such a following, an artist must seek to get closer to their fans., this is what Dr Pushkin used OFF GRID to achieve. The event was used to bring the conscious rapper close to his fans in Accra. Setup in a way that allowed easy access to Dr. Pushkin, fans did have the opportunity to interact with him aside from enjoying the energetic performances.
Who performed at OFF GRID?
For many artists, the struggle to grow is saddled with the competition with other artists, however, the positive effects of collaborations cast dents on such thoughts. While seeking to leave an impression on the minds of fans, Dr. Pushkin also sort to bring colleague musicians along. Bringing other performers to off-Grid was Dr. Pushkin’s effort towards sharing fans and also adding more exhilaration to the experience of his fans. True to his intention, the guest performers proved to be an awesome addition to OFF GRID. Teri Wiizi, Aphee, Ataman Nikita, Kwadjo Spiri, Tradey, Gold Ganq, Walter Wani, and Silky Pablo, were the guest performers.
About Dr. Pushkin’s OFF GRID
The much-publicized OFF GRID by Dr. Pushkin and friends came off on the 13th of May 2023. Featuring an array of impressive rappers, singers, and the eclectic dance group Afrozig Divas, the event was a breath of fresh air for fans of Dr. Pushkin. With good music, free drinks, and sumptuous kebabs, Dr. Pushkin ensured the 4hrs were thrilling to fans.
For the first time in a long while, an artist with a focus on growing his brand set out to thrill close friends and fans to an exclusive performance. For Dr. Pushkin, this was the first opportunity to give Ghanaian fans a feel of his body of work. Having blessed SXSW in Texas USA with an impressive performance, the rapper journeyed to Accra, Ghana with a repertoire that represents his journey through the years.
Despite the free nature of the event, attendees could only access the event by RSVP. This was to give the conscious rapper the opportunity to prepare for his guests.
The nature of OFF GRID
OFF GRID came off at the serene and spacious Diddies Pub & Bar located inside East Legon, Accra. Despite the location, Isolirium set up an industry-standard stage with lighting, as well as a PA system that could be likened to any musical event. Security for the night was also provided by Ghana Police.
Rising female singer, 24th VGMA Unsung Nominee, ‘Sho’ hit maker and Lynx Entertainment signee, Maya Blu, is making waves with her banging tune titled ‘Talk Too Much’. The new song released days ago is the lead track off her forthcoming debut EP dubbed ‘Just Blu On It’.
In the song, the singer tacitly urges both genders to back their talks with action, stressing that a talkative won’t be regarded. On ‘Talk Too Much’, Amapiano meets Afrobeats to produce a scintillating groove that quickly gets one dancing.
Maya Blu’s dynamic vocals on the production makes the tune one that must surely be in every playlist. The remarkable production was put together by the veteran, Richie Mensah and supported by 2Kings.
Maya Blu has also released captivating visuals to compliment the already banging song in town. The official music video was shot and directed by Tigon Creative Studios. Check out ‘Talk Too Much’ by Lynx Entertainment diva, Maya Blu, on all streaming platforms.
About Maya Blu
Maya Blu , the Gen Z Afrobeat and Afropop artist from Ghana is all set to make you sway with her sensational music. Born on the 6th of January 2000, Maya Blu (aka Miriam Adjei) is a rising star who has already captured the hearts of many.
Maya Blu’s journey began at the young age of 15 when she discovered her passion for music. Her determination and hard work paid off when she participated in the MTN Hitmaker competition, not once but twice! Though she was rejected in the first attempt, she didn’t give up and returned to the stage stronger and better, earning her spot in the semi-finals. Since then, there has been no looking back for this superstar.
Maya Blu has graced the stage at various prestigious events and is currently signed to Ghana’s leading record label, Lynx Entertainment. Her fans can’t wait to see what’s next for this rising star. And here’s some exciting news – in January 2023, Maya Blu featured on the highly anticipated EP, Coming Soon, by Lynx Entertainment. Her contribution to this EP is sure to be a hit, and we can’t wait to dance to her beats.
So, if you’re looking for some electrifying music that will get you on your feet, Maya Blu is the artist for you. Keep your eyes and ears open for this rising star, as she’s just getting started!
Tony D, a rising star in the music industry, has just released his latest single “Risk,” produced by the talented DJ Fatrock. This highly anticipated release is Tony D’s second of the year, and it is already making waves in the music industry. With its great composition and melodic tunes, “Risk” is set to captivate audiences worldwide. Tony D’s dexterity as a musician is on full display in this dynamic track, showcasing his ability to seamlessly blend different genres and create a unique sound that is entirely his own. This new release is a testament to Tony D’s commitment to pushing boundaries and taking risks in his artistic journey.
In addition to his musical talents, Tony D also serves as the MUSIGA chairman for the Volta Region in Ghana. In a recent address to his audience, he emphasized the importance of taking risks and giving it their all in order to succeed. As a successful artist himself, Tony D understands the challenges that aspiring musicians face in such a competitive industry. He encourages them to step out of their comfort zones and explore new horizons, just as he has done with his latest release, “Risk.”
“Risk” is now available on all digital platforms, making it easily accessible to fans around the world. This strategic move ensures that Tony D’s music reaches a wider audience and allows his fans to enjoy his music anytime, anywhere. By embracing digital platforms, Tony D is staying ahead of the curve and adapting to the changing landscape of the music industry.
With its captivating melodies and infectious beats, “Risk” is poised to make a significant impact on the music scene. Tony D’s unique style and fresh approach to music have already garnered him a dedicated fanbase, and this latest release is sure to attract even more attention. As listeners immerse themselves in the dynamic sounds of “Risk,” they will be transported into Tony D’s world of musical innovation and creativity.
In conclusion, Tony D’s release of “Risk,” produced by DJ Fatrock, is an exciting development in the music industry. With its great composition and melodic tunes, this dynamic track showcases Tony D’s dexterity as a musician. As the MUSIGA chairman for the Volta Region, Tony D encourages aspiring musicians to take risks and give it their all in order to succeed. “Risk” is now available on all digital platforms, allowing fans from around the world to enjoy Tony D’s unique sound. This new release is set to take the music industry by storm and solidify Tony D’s position as a rising star in the industry.
The Ghana Association of Phonographic Industry (GAPI) has taken a significant step forward in promoting and distributing the works of its members by signing a deal with Music Distribution company, Apprise Music. This partnership will open up new opportunities for producers, owners of music and masters to gain wider exposure through mainstream distribution. With this agreement, GAPI members will now have their works made available on various platforms, ensuring that their music reaches a larger audience than ever before.
One of the key benefits of this deal is the opportunity to showcase LEGACY catalogues that have never been digitally distributed before. This means that fans and music lovers can now access and enjoy a wide range of Ghanaian music that was previously only available in physical formats or limited releases. Special playlists are expected to be curated across platforms, providing listeners with a curated selection of the best Ghanaian music. This increased visibility will not only benefit the artists themselves but also contribute to the overall growth and recognition of the Ghanaian music industry.
In addition to making the music available for streaming and downloading, the groups involved in this partnership are also planning to reshoot videos for these works. This strategic move aims to enhance the visual appeal of the music and attract more viewers, ultimately leading to increased revenue generation for the artists. By investing in high-quality visuals, GAPI members can effectively capture the attention of a wider audience and create a stronger connection between their music and their fans.
Overall, this deal between GAPI and Apprise Music marks an exciting new era for Ghanaian music. Through mainstream distribution and strategic marketing efforts, GAPI members can now gain greater recognition and exposure for their works. By leveraging digital platforms and reshooting videos, these artists have the opportunity to maximize their revenue potential while delighting fans with their LEGACY catalogues. This collaboration sets a positive precedent for future partnerships within the industry and paves the way for continued growth and success for Ghanaian musicians.
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