Introduction:
Ghanaian TV/Radio host and singer Jon Germain is gearing up to make a significant mark in the world of fashion and beauty with the launch of his much-anticipated fragrance line, EL SUPREMO and EL SUPREMO INTENSE. With a career spanning an impressive 27 years in the entertainment industry, Jon Germain has captured the hearts of Ghanaians through his captivating presence on the airwaves and his melodious tunes. Now, he is ready to take his talent and creativity to new heights by venturing into the realm of fragrance, making him the first Ghanaian celebrity to introduce a line of perfumes and colognes.

A Multi-Talented Icon:
Jon Germain’s journey to stardom began in the early ’90s when he first graced the Ghanaian entertainment scene as a TV and radio host. With his charismatic personality and engaging hosting style, he quickly became a household name, earning the admiration of listeners and viewers alike. Over the years, he expanded his repertoire and delved into the world of music, further solidifying his status as a multi-talented icon.

The Scent of Distinction:
EL SUPREMO and EL SUPREMO INTENSE, the two fragrances that bear Jon Germain’s creative touch, are poised to redefine luxury and elegance in the fragrance industry. Just as Jon Germain’s music and on-screen presence have resonated with his audience, his fragrances are expected to capture the essence of his unique personality and style. EL SUPREMO promises a sophisticated and captivating aroma, while EL SUPREMO INTENSE takes it a step further with a more concentrated and bold fragrance experience.

Breaking New Grounds:
Jon Germain’s decision to launch his own fragrance line is groundbreaking in Ghana’s entertainment industry. While the global market has seen numerous celebrity-endorsed fragrances, Germain’s venture marks a significant first for Ghana. His ability to constantly reinvent himself and embark on new creative endeavors showcases his determination to push boundaries and contribute to the growth of the Ghanaian entertainment landscape.

A Nation’s Anticipation:
As news of Jon Germain’s fragrance line spreads throughout Ghana, the anticipation and excitement among his fans and the general public are palpable. Germain’s track record of success and his unwavering commitment to quality and innovation have instilled confidence that EL SUPREMO and EL SUPREMO INTENSE will be nothing short of extraordinary. Ghanaians are eager to embrace these fragrances, not just as luxurious products but as a representation of their cultural pride and Jon Germain’s artistic legacy.

Conclusion:
Jon Germain’s upcoming fragrance line launch, featuring EL SUPREMO and EL SUPREMO INTENSE, stands as a testament to his remarkable journey as a Ghanaian TV/Radio host and singer. With his bold move into the world of fragrances, he continues to demonstrate his ability to captivate and inspire. As Ghanaians eagerly await the unveiling of these exceptional fragrances, Jon Germain’s innovative spirit and creative vision shine as brightly as ever, leaving an indelible mark on both the entertainment and beauty industries in Ghana.

The maiden edition of the Trends Runway show was held in Tamale at the Aliu Mahama Sports Stadium in November 2021. The night brought some delight to the city of Tamale. Generally, the organizers were impressed with the number of audiences who turned out for the program and the patience they exercise and stayed till the show was over.

READ ALSO: Bafowaa: The radical afro/R&B artiste with a new sound and vibe 

One of the Accra-based designers, expressed his joy and delightfulness at seeing the audience still glued to their seats as late as 12 midnight when people would begin to leave at about 9 pm in Accra when the show has not ended. The atmosphere and reception of the people of Tamale were a new experience for him and this overwhelming. According to him, this was an indication that they were really welcomed in Tamale with their fashion.

The missing vibe in the organization’s structure was the conspicuous absence of women. In an interview with Abdul Raafi Mohammed on Sanatu Zambang Hotspot Live, the organizers bemoaned the difficulty of getting women involved in working with them but they hope to improve upon representation in the subsequent editions.    

READ ALSO: THE OTHER TRUTH

They also expressed some difficulties in training the models. They had to run shifts for the trainees because most of them were not regular and kept missing days in training. This made their work very difficult.

Talking of the sponsorship, the organizers admitted that, they had a tough time getting people and organizations to sponsor the program.  They reiterated that most cooperate bodies would ask for sponsorship letters but when the letters are given out to them, they would decline to grant any sponsorship.  

In organizing this fashion show, they noted that most of their sponsorships came from friends and family members, which was totally unacceptable and discouraging for the growth and success of the program.

One of the points that were also highlighted in the interview was the fact that designers are being limited by clients says Abdul Raafi. Fashion designers are not being challenged by clients to be creative and come out with their own designs. Clients come to seek services demanding replicas of dresses they see on the internet. But the panelist was of a different view. They said it was the duty of these fashion designers to educate their clients about the fashion business and the work they actually do.  

 Source: Cynthia Kuyoli | Sanatu Zambang

Music from the savanna regions of Ghana is always refreshing, especially when it employs traditional and cultural elements; the sound of indigenous rhythms fused with reggae and the sweet melodious voices that accompany these perfectly synchronized rhythms is one reason I don’t hesitate to buy an album by Abu Sadiq.

Hailed as one of the most respected musicians with amazing vocal strength from the savanna, his message-filled music will always stay in the heart of a listener. If you are a music enthusiast like myself, with a constant crave for savanna rhythms you will definitely know Abu Sadiq the artiste that ensures every listener can find a song to relate to on his albums.

Often referred to as the “Policeman”, the Tamale native born in Salamba had his basic education at the Sakasaka Primary & JSS also in Tamale, and later proceeded to the Northern School of Business in 1995 where he studied accounting.

Young and ambitious Abu Sadiq realized his gift of singing at a very tender age, however the choice to fully explore it arose from his desire to affect the many youth who were psychologically affected by the Kokomba-Nunumba conflict of 1995. This influenced the positivity behind all his lyrics as an artiste and led to seven successful album releases from 1996, and several impactful singles.

Growing up around the story-oriented nature of traditional music in the Northern Region, and the positive vibes associated with reggae music, Abu Sadiq’s entrance into the music scene was what he describes as,

“A perfect opportunity for a young person to have immeasurable influence on society, in the most positive of ways by simply doing what came to him naturally and with ease i.e. Music.”

He therefore sought to bring a unique sound that fuses elements of his culture and reggae, whilst maintaining the positive vibes of reggae music. This lead him to deliberately write music that won’t just get feet tapping, but will take listeners on a journey of mental rejuvenation.

Even though today’s music scene in the savanna is a bit unlike before, Abu Sadiq’s relevance has never waned as he continues to tirelessly churn out amazing music like Fara Kurli, Azindo, Dikuyuui and several others whilst featuring on countless songs belonging to other artistes.

One would assume that after 15years Abu Sadiq would be looking to retire soon but according to him;

“There is too much to be shared by way of positive lyrics, and I doubt if I can quit knowing how much my music impacts Dagbon”.

In a short conversation with www.thesavannaonline.com, Abu Sadiq revealed his desire to get back into school to pursue higher education.

He believes doing so will further set him apart from his contemporaries and the new generation of musicians who basically think the dance aspect of music, relegating the positive impact of music by way of lyrics to the background. He also expressed disappointments in the myriad of award schemes that adorn the savanna yet don’t fully represent the different genres of music that has given the entertainment scene its budding status. He believes recognizing all genres will actually bring the less popular genres to the fore thereby increasing the economic potential of alternative music exports.

According to him, the situation where profane and vulgar lyrics, as well as insults in the name of publicity stunts will in the long run cause irreparable damage to listeners who look up to musicians as role models, and thus attempt to model their lives after their favorite artistes.

Abu Sadiq is currently in the studio working on an album, which he believes is the best he’s ever put out.