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We are endowed with a wide array of artistic tools; unique traditional elements like language, music/musical instruments, landscapes & locations, folklore, dances, Griots–to the modern elements that aid in boosting the economic viability of the aforementioned elements.  How about exploring these before strangling ourselves with award schemes that seek to elevate egos and not necessarily improve our artistic being and economic standing?

I will not bore you with winding narratives on how we manage to stifle our growth with the numerous award schemes. Admittedly musicians are just like any other brand and so every aspect of their being must be to perfection or at least close to it. This requires a careful retrospection and also analysis of whom your target audience is albeit you want to be a global celebration.

As subjective as defining a good brand can be, we will agree there is a common ground when we seek to compare impactful artistry, and that is where our self entitled attitude could further derail us from the path of glory.

Today’s music business goes beyond the local champion syndrome; so one must seek to get same or similar acclamation wherever they exhibit their artistry. This requires thinking outside the scope of pleasing your townsfolk or people in your immediate region. I’m not in anyway suggesting that using your indigenous language in composing music is defeatist, because language can be as effective as any of the elements one employs in creating a masterpiece.  The artistic use of language can actually be the selling point of an artiste.

The onus is largely on the artiste and management to fully understand the nature of what makes good music and not just stick to one element which may get them a small following. One needs to go beyond language, and pay good attention to instrumentation & the quality of production of all musical pieces. The introduction of traditional elements of music can also be a major feature in creating a unique artiste in the quest to dominate the global scene.

Stay humble; humility is a virtue that continues to aid the soaring of artistes like Stonebouy; I’ve known Stonebouy for a while and we can all attest to the force with which he is dominating the music scene in Ghana, he could have laid back and enjoy the street disciples’ praise but no, he values and knows who will actually label him a star hence he paid the price by staying humble in dealing with his peers, media and even fans. This has made him a toast of many.  Can that be said about the numerous acts that adorn the savanna? From experience I will emphatically say NO, and by that I’m not bundling all artistes together, but if front liners are not humble, how do we expect the younger ones to be humble.

The sacrifice and investment; Music as we’ve come to know is a full time business that requires a lot of sacrifice and investment; both time and finances. We’ve heard people say “talent is not enough”, how we relate to that phrase actually can impact our success as musicians. From the image of an artiste which involves the quality of photography, artworks, quality of videos, to investing in vocal performances, studio recordings, live instrumentations and even self improvement programs that can help in interviews and managing your persona in the corporate world, we need to consciously dedicate resources to ensure the aforementioned are at the apex of quality.  These will set-up any artiste for every market that appreciates hard quality work. The above is also one thing artistes need to really take seriously, friends and family will do you favors but the bills they have to foot inform how much they can do for you for free.

A key element in this life is loyalty, however when this is misplaced one is sure going to face the repercussions associated with it. Many artistes form cliques and movements, which really don’t have anything in line with improving musical worth, but rather creates the impression of a following. This births paranoia as artistes find themselves making music to please the few people in these cliques; most of who will never pay to attend a show or purchase an album. Usually most members of these cliques are personal friends and family who would would rarely give objective criticism on works. If you believe objective criticism is a much needed fuel in improving your artistry you should be reexamining where you place your loyalty.

Crowning of mediocrity in all aspects of this multi faceted industry;

In as much as I have no problems with putting together award schemes, the sectarian nature and limited number of artistes creates a situation where mediocrity is crowned.  The recent Upper East Awards is a good case to cite here, a good number of demo songs actually found their way on the nominations list and even went ahead to win some awards. Are we then celebrating amazing music or just trying to crown some people? No serious artiste will enter a demo song in an award scheme neither wills any serious event organizer accept entries that don’t meet a certain standard of quality. However, given the small operational zone of the scheme, it is easy for such to happen. We therefore need to look beyond our small enclaves and aspire to be part of more competitive schemes, after all whether Navrongo, Tamale or Accra, every artiste wants to be seen as the ultimate when it comes to good music.

Unguided trend following; Whilst artistes will swear to forever stay true to the kind of music they represent, the temptation not to follow trends is far more daunting hence they succumb. Whilst others argue that an ability to adapt to styles and trends is proof of versatility, I believe an ability to walk unchartered zones and still stay you is actually proof that you mastered your craft and control of your audience. Succumbing to trends can only destroy the originality in style of an artiste thereby creating genres like Reggae/Dancehall when both are very different genres. Our artistes therefore need to stay true to themselves, their styles and not just hop from genre to genre. Don Sigli is one of current crop of artistes who has stayed true to his kind of music and maintained relevance no matter which stage he is on.

Lack of ingenuity. (Your native language is not enough); Music lovers are constantly looking  for out of the box performers and musicians, this is because as humans we constantly strive to experience same or similar things in varied ways. This when brought into music can be a massive selling point for an artiste. King Ayisoba is busy travelling the world with his beloved Kologo and unique brand of music. How is he different from the many “world” artistes that the we’ve listened to? Well, he brought a unique musical instrument, fused it with a lot of other instruments and offered something different from all the other artistes. His collaboration with Mobeatz on the song “Me ka” is proof of his ingenious superiority. This then suggests that, our artiste need to adopt relevant elements of their various cultures to create a unique sound in their chosen genres. I would wanna hear an rnb tune over a xylophone, I would love to hear some dondo in our reggae songs. Yes, just be ingenious and you will reap fruits sweeter than mangoes.(lol…You get it right?)

We’ve allowed rivalry to gain roots in an industry that can only be said to be in it’s infantile stage. Many would cringe at the word infantile but that’s my assertion. Recently fans of Fancy Gadam and Macassio clashed resulting in broken windscreens etc. Why would two talented artistes be subject to such damning rivalry? If we do not have any immediate memories of the results of these “gangs” we might have to revisit the era of Tupac & Biggie, Game and Gunplay, and the many great artistes we’ve lost to unnecessary rivalry to understand the repurcussions of these rivalries often employed in an attempt to create hype. First off, there are enough fans for everybody to reach so there’s really no need to make play rivals when artistes are uniting to do amazing musical works.

An artiste who lacks the ability to fully comprehend the import of criticism is definitely bound to fail since they perceive anyone who critics as an enemy. Some of us have a penchant for looking beyond the surface of issues and works and so we would continue criticize hoping that it helps shape the arts in the savanna. Artistes and their management therefore need to desist from making enemies out of all who criticize and rather look at the issues presented. Your enemy doesn’t want you to succeed, but your critics urge you to reach higher and prove them wrong.

The numerous award schemes has created a career killing mafia since organizers accord themselves a god status because they covertly have an influence in deciding who deserves an award, a situation that has spread even to deejays and radio presenters. Deejays and radio presenters play a vital role in promoting music, so when they suddenly take sides, a number of things manifest–sidelining and continuously running down the efforts of acts they don’t support. This is done with concerted efforts so much so that it becomes evidently clear to the entire public. If indeed we want to see our music and art industry develop, we would need to stop playing God and give equal opportunity to all artistes we encounter.

We can do what we want to fit but that will not make us stand out yet we all agree standing out is the through case of master atistery.

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Entertainment

Ecstatic! Sally M is Back; Returns with Makoma

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Sally M

6 months after Sally M’s debut project, Attention, Ghanaian singer, and rising superstar Sally M known in private as Sally Mugabe Hayfron has released her sophomore project, “Makoma”, available now across digital music stores worldwide.

‘Makoma’, is a highlife track heavy on guitars. The singer delivers her touching lyrics, flanked by sweet and soothing melodies. The track is produced by rising Takoradi-based sound producer Body Beats.

‘Makoma’ is for everyone in terms of subject and theme. The singer’s efforts were very intentional to satisfy expectations in melodious composition, vocal delivery, lyrical dexterity, and imaginative prowess. All through the song, Sally M stays true to her familiar theme of love, staying on topic for the entire song.

Sally M
Sally M

Sally M introduced herself to the industry on May 31, 2022, with her debut single, ‘Attention Love’, an Afrobeat tune. And now she serves a hot highlife tune showing the young musicians’ dexterity and versatility. Her ability to switch genres so easily and smoothly prompted Connect Fm’s Kwamina Otto to question her genre of bias…

Sally M said “I can do Reggae, Dancehall, Afrobeats, and even Rap. I can do all,” She further added that she writes all her songs and performs the songs without getting any help from anyone.

“I write my songs and do not see the difficulty in doing that. All my life, music has been part of it, even during my childhood days. So, after completing my diploma, I decided to take it professionally and full-time,”

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fashion

TRENDS RUNWAY HELD IN TAMALE

Trends Runway show was held in Tamale at the Aliu Mahama Sports Stadium in November 2021.

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Trends Runway held in Tamale

The maiden edition of the Trends Runway show was held in Tamale at the Aliu Mahama Sports Stadium in November 2021. The night brought some delight to the city of Tamale. Generally, the organizers were impressed with the number of audiences who turned out for the program and the patience they exercise and stayed till the show was over.

READ ALSO: Bafowaa: The radical afro/R&B artiste with a new sound and vibe 

One of the Accra-based designers, expressed his joy and delightfulness at seeing the audience still glued to their seats as late as 12 midnight when people would begin to leave at about 9 pm in Accra when the show has not ended. The atmosphere and reception of the people of Tamale were a new experience for him and this overwhelming. According to him, this was an indication that they were really welcomed in Tamale with their fashion.

The missing vibe in the organization’s structure was the conspicuous absence of women. In an interview with Abdul Raafi Mohammed on Sanatu Zambang Hotspot Live, the organizers bemoaned the difficulty of getting women involved in working with them but they hope to improve upon representation in the subsequent editions.    

READ ALSO: THE OTHER TRUTH

They also expressed some difficulties in training the models. They had to run shifts for the trainees because most of them were not regular and kept missing days in training. This made their work very difficult.

Talking of the sponsorship, the organizers admitted that, they had a tough time getting people and organizations to sponsor the program.  They reiterated that most cooperate bodies would ask for sponsorship letters but when the letters are given out to them, they would decline to grant any sponsorship.  

In organizing this fashion show, they noted that most of their sponsorships came from friends and family members, which was totally unacceptable and discouraging for the growth and success of the program.

One of the points that were also highlighted in the interview was the fact that designers are being limited by clients says Abdul Raafi. Fashion designers are not being challenged by clients to be creative and come out with their own designs. Clients come to seek services demanding replicas of dresses they see on the internet. But the panelist was of a different view. They said it was the duty of these fashion designers to educate their clients about the fashion business and the work they actually do.  

 Source: Cynthia Kuyoli | Sanatu Zambang

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Savanna Music

DND Goes Hard on “Witchcraft” through Rap; with KAMULIMULISIGN aka the Night Flier

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Kamuili-Mulisign-By-DND-(-Prod.-by-Max-Roque)

DND of the Dope Guyz Empire comes again with another creative piece.

This time, the duo tackles a very sensitive topic.

The song is entitled KAMULIMULISIGN addresses some evil doings in our societies. The song emphasises the fact that hatred, jealousy and envy are the causes and sources of human suffering, and these bad deeds are the fertile ground for the activities of the rampant witchcraft and its adverse effects on humanity and society as a whole.

Many innocent lives have been lost, as well as destroying people with good minds for development. The song questions why witches are only and passionately interested in killing and destroying great people who have good intentions and the ability to bring development.

This song however can be seen as controversial, as it does not directly address witches, but rather an insect (specifically, a night flier).

However, since witches are said to be flying at night for their meetings and other activities, it is clear the witch here is metaphorically represented in the life and nature of a night flier (KAMULIMULISIGN).

Get yourself entertained by listening to this creative piece of work.

Download it to update ur playlist.

Listen to KAMULIMULISIGN

Download to KAMULIMULISIGN

Download

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